Privacy Policy

PRIVACY POLICY

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to personally identify you.

1.2 The responsible party for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is [Shop Name]. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (such as orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.

3) COOKIES

To make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after closing your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies, the processing is carried out in accordance with Art. 6(1)(b) GDPR, either for the performance of the contract or in accordance with Art. 6(1)(f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the extent of the information collected in each case in the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and individually decide whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers at the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

Personal data is collected when you contact us (e.g., via contact form or email). Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after the final processing of your request; this is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided there are no statutory retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6(1)(b) GDPR, personal data will be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the address of the responsible party mentioned above. We store and use the data you provide for contract execution. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired unless you have expressly consented to further use of your data or if we reserve the right to use data beyond that, which is legally permitted and about which we inform you below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you agree to the sending of the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on an appropriate link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When you subscribe to the newsletter, we store your IP address as entered by the internet service provider (ISP) as well as the date and time of registration to track any potential misuse of your email address at a later date. The data collected by us when you subscribe to the newsletter is used exclusively for the purpose of advertising by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use data beyond that, which is legally permitted and about which we inform you in this statement.

6.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. For this purpose, we do not need to obtain separate consent from you. In this respect, data processing is carried out solely based on our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the responsible party mentioned at the beginning. You will only incur transmission costs in accordance with the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will cease immediately.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data we collect will be passed on to the transport company entrusted with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will inform you explicitly below. The legal basis for the transfer of data is Art. 6(1)(b) GDPR.

7.2 Use of payment service providers (payment services)

  • PayPal

For payments via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer takes place in accordance with Art. 6(1)(b) GDPR and only insofar as it is necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6(1)(f) GDPR based on PayPal's legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check concerning the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/en/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

  • SOFORT

If you select the "SOFORT" payment method, the payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on the information you provided during the ordering process along with the information about your order in accordance with Art. 6(1)(b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on solely for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose.

Further information on the data protection provisions of SOFORT can be found at the following internet address: https://www.klarna.com/sofort/privacy-policy/

8) CONTACT FOR EVALUATION REMINDER

Own evaluation reminder (not sent by a customer evaluation system)

We use your email address as a one-time reminder to submit a review of your order for the evaluation system we use, provided you have given us your explicit consent to do so during or after your order in accordance with Art. 6(1)(a) GDPR.

You can revoke your consent at any time by sending a message to the data controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with Shariff solution

Special additional customs clearance fees and/or import duties are not included in the price and are the responsibility of the customer.

Our website uses so-called social plugins ("plugins") from the social network Facebook, operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins but are only used via an HTML link. This type of integration ensures that no connection to Facebook servers is established when a page on our website containing such buttons is accessed. If you click on the button, a new browser window will open, and the Facebook page will be called up, where you can interact with the plugins there (if necessary, after entering your login data).

Facebook Inc., based in the USA, is certified for the EU-US Privacy Shield agreement, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and further processing and use of the data by Facebook, as well as your rights in this regard and settings options for protecting your privacy, can be found in Facebook's data protection information: https://www.facebook.com/policy.php

9.2 Google+ plugins as a Shariff solution

Our website uses so-called social plugins ("plugins") from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins but are only used via an HTML link. This type of integration ensures that no connection to Google+ servers is established when a page on our website containing such buttons is accessed. If you click on the button, a new browser window will open, and the Google+ page will be called up, where you can interact with the plugins there (if necessary, after entering your login data).

Google LLC, based in the USA, is responsible for the EU-US data protection convention.

The purpose and scope of data collection and further processing and use of the data by Google, as well as your rights in this regard and settings options for protecting your privacy, can be found in Google's data protection information: https://policies.google.com/privacy?hl=en

9.3 Instagram plugin as Shariff solution

Our website uses so-called social plugins ("plugins") from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins but are only used via an HTML link. This type of integration ensures that no connection to Instagram servers is established when a page on our website containing such buttons is accessed. If you click on the button, a new browser window will open, and the Instagram page will be called up, where you can interact with the plugins there (if necessary, after entering your login data).

Instagram LLC, based in the USA, is certified for the EU-US Privacy Shield agreement, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of data collection and further processing and use of the data by Instagram, as well as your rights in this regard and settings options for protecting your privacy, can be found in Instagram's data protection information: https://help.instagram.com/519522125107875

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads that are relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can prevent them from being displayed more than once. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

In addition, DoubleClick can use cookie IDs to record so-called conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google may associate the visit with your account. Even if you are not registered with Google or are not logged in, it is possible that the provider will obtain and store your IP address.

If you wish to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.com/settings/ads, where this setting will be deleted if you delete your cookies. You can also obtain information about the setting of cookies from the Digital Advertising Alliance at www.aboutads.info and make corresponding settings. Finally, you can set your browser to inform you about the setting of cookies and individually decide whether to accept them or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is responsible for the EU-US data protection convention.

You can find more information about the data protection provisions of DoubleClick by Google at the following internet address: https://policies.google.com/privacy

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our goal is to show you ads that are of interest to you, make our website more interesting to you, and achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google AdWords. Cookies are small text files that are stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can block this use by disabling the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is responsible for the EU-US data protection convention.

You can find more information about Google's privacy policy at the following internet address: https://policies.google.com/privacy

You can permanently deactivate cookies for ad preferences by blocking them by adjusting your browser software settings accordingly or by downloading and installing the browser plugin available at the following link:

https://www.google.com/settings/ads/plugin?hl=en

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have disabled the use of cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

  • Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()," which ensures anonymization of the IP address by shortening it and excludes direct personal reference. This extension means that your IP address is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent Google from collecting data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plugin or within browsers on mobile devices, click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Deactivate Google Analytics

Google LLC, based in the USA, is responsible for the EU-US data protection convention.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out via a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID that is set across all devices. This makes it possible to assign interaction data from different devices and from different sessions to a single user. The user ID does not contain personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the user ID at any time with effect for the future. To do so, you must deactivate Google Analytics on all systems you use, for example, in another browser or on your mobile device.

You can deactivate this using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=en). As an alternative to the browser plugin or within browsers on mobile devices, click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Deactivate Google Analytics

You can find more information about Universal Analytics here: https://support.google.com/analytics/answer/2838718?hl=en

12) RETARGETING/ REMARKETING/ REFERRAL ADVERTISING

Facebook Custom Audience via the Pixel Method

This website uses the "Facebook Pixel" from Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is given, this can track the behavior of users after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising campaigns.

The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). You can allow Facebook and its partners to display ads on and off Facebook. A cookie may also be stored on your computer for these purposes. These processes are carried out only with your express consent in accordance with Art. 6(1)(a) GDPR.

Consent to the use of the Facebook Pixel may only be given by users who are older than 18 years. If you are younger, please ask your legal guardian for permission.

Facebook Inc., based in the USA, is certified for the EU-US Privacy Shield agreement, which guarantees compliance with the data protection level applicable in the EU.

To deactivate the use of cookies on your computer, you can set your internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored are deleted. Disabling all cookies may mean that some functions on our website can no longer be performed. You can also deactivate the use of cookies by third-party providers such as Facebook on the following Digital Advertising Alliance website: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, which we use to advertise this website in Google search results and on external websites.

The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

Further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data to create target groups.

You can permanently deactivate cookies for ad preferences by blocking them by adjusting your browser software settings accordingly or by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/plugin?hl=en

Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn more about the use of cookies and make the appropriate settings. Finally, you can set your browser to inform you about the setting of cookies and individually decide whether to accept them or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is responsible for the EU-US data protection convention.

Further information and the data protection provisions regarding advertising and Google can be viewed here: https://policies.google.com/technologies/ads

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights (rights to information and intervention) vis-à-vis the data controller concerning the processing of your personal data, which we inform you about below:

Right of access according to Art. 15 GDPR: In particular, you have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the source of your data if it was not collected by us from you, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed about the safeguards pursuant to Art. 46 GDPR when your data is transferred to third countries;

Right to rectification according to Art. 16 GDPR: You have the right to have inaccurate data concerning you corrected without delay and/or to have your incomplete data stored by us completed;

Right to erasure according to Art. 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Art. 17(1) GDPR are met. However, this right does not apply, in particular, where the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;

Right to restriction of processing according to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data for as long as the accuracy of your data, which you contest, is being verified, if you refuse the erasure of your data due to unlawful data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved, or if you have objected on grounds of your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh your interests;

Right to information according to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller, insofar as this is technically feasible;

Right to withdraw consent according to Art. 7(3) GDPR: You have the right to withdraw consent to the processing of data at any time with effect for the future. In the event of withdrawal, we will immediately delete the data concerned unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal;

Right to lodge a complaint according to Art. 77 GDPR: If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, place of work, or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective legal retention period (e.g., retention periods under commercial and tax law). After the expiry of the period, the corresponding data will be routinely deleted, provided that it is no longer required for the performance of the contract or the initiation of the contract and/or we have no legitimate interest in further storage.